Jessica Lauren Cakes Branding

Delicious sweet treats, celebration cakes and bespoke wedding cakes.

Jessica approached me when she felt she wasn’t connecting with her current brand, as a highly trained and skilled baker it was time for a re-fresh. So we started at the beginning and completely re-branded her business. This brand is very classic for a bakery to appeal to Jessica’s wide audience from traditional iced wedding cakes, the modern naked cake to fun children’s birthday cakes.

After working with me on her branding Jessica worked with a web designer on her site, using the brand guide I created to make sure everything followed a consistent style.

Pretty / Classical / Clean / Handmade / Bespoke

“Ellie did the most amazing rebrand for my custom cake business. I now have a beautiful brand for my business that I love which helps my business stand out. Working with Ellie was brilliant from start to finish, every step of the design process was clearly laid out and even though we were working remotely it was easy to catch up and be shown designs along the way via video chat. Ellie was brilliant at understanding my business and how to make it stand out in an oversaturated market, she created a brand that was beyond what I could’ve imagined myself. Having a guide for how to use the brand going forward has been so helpful and I absolutely love using all my new branding tools and packaging now. Ellie was also really helpful with helping me find manufacturers for printing and other bits of design work beyond completion of the initial project. I’ve received so many compliments on the new branding which is a credit to Ellie’s excellent design work.”

- Jessica Lauren Edwards