Optimal Period Branding

Helping women and girls optimise their performance in sport, at home and day-to-day life.

Optimal period want to play a part in creating real societal change, where everyone feels comfortable talking about periods. Working to change perceptions of the menstrual cycle and providing increased awareness and knowledge for everyone to increase comfort and confidence in talking about and managing menstrual-related symptoms. We worked together to create brand which felt professional yet still friendly and approachable.

Supportive / Caring / Energetic / Friendly / Professional

This project was part of a collaboration with the That’s Her Business Collective:

Branding by Joyful Creative
Project lead & website by That’s Her Business
Photography by Cassandra Lane

“I LOVE my branding and that is all down to Ellie, she got to know who I was and what I was aiming to achieve with my brand and created the most amazing branding. Throughout the process Ellie was super supportive, communicated everything so clearly, was always on hand and delivered everything in an easy to use format - this is coming from someone who was clueless with all of this before starting the process with Ellie. 100% recommend!”

- Natalie Brown